Niche or target marketing delivers a “focused” or “targeted” message to a group identified on the basis of their shared belief-systems, social or personal history or lifestyles.
One of your main goals you need to accomplish is to establish yourself as an authority in your niche.
By picking a targeted Niche and keeping your focus on that Niche, you will establish credibility and trust in your market. This is a must to dominate your niche.
If you fail at this, your competition is going to have no problem whatsoever drawing your customers over to their side.
Think about this one question. Do you buy from those you do not trust or see as a credible expert in their field?
Of course you’re not. Most people coming online have a very hard time buying from anyone at all as they are always in the fear of a big scam and ending up with no return for the investment they are looking to make.
One thing you need to know is that it is Not Always Easy –
Finding the right niche for your authority website isn’t always going to be easy, but DON’T let this process stop you cold in your tracks.
There are so many profitable Niches out there right now that you should not just give up because you’re unsure about finding a good profitable Niche.
Finding you’re Niche seems to be the ending point for so many trying to get started.
If, after proper research into the many possibilities, you may have swimming around in your mind you are still unsure, just go with a niche that you see people making good money in already like the making money online and weight loss niches.
At least you will be able to get started and learn the process of making money online.
Just learning the process and getting some kind of result is going to be all it takes to give you that drive and momentum you need to push forward.
If you’re still looking for a topic, you may need to look no further than your own experience. You have many marketable skills and talents you haven’t seen in a marketable light – yet.
You may be saying to yourself, “But I’m not an expert on anything.”
PLEASE, think again. Everyone has life experience, training, and skills that others do not have.
Everyone knows something that others want to know, or can do something that others want to learn.
You may know how to grow the greenest and most lush lawn in the neighborhood, and it’s pesticide-free
You may be able to cook the perfect roast turkey that is praised by the whole family
You may have been told by others that you’ve raised a perfectly ethical child.
Maybe you have raised children with special needs that required you to 
learn and develop other skills that brand new parents that have just begun their journey with a special needs child will need to learn from you.
Maybe you’re an adoptive parent and you can shed some of your light and experiences of raising adopted children.
The list goes on and on of the experiences you may have just laying within that others need for you to share.