I know it doesn’t sound like it should take much too just slap a name to your Business and go with it. Well, there is a lot more to this than just slapping a name on a business card and going with it. Start by deciding what you want your name to communicate. To be most effective, your company name should reinforce the key elements of your business or branding. Does your name really have to be meaningful? My answer to this is yes. You do not want to spend an unlimited amount of time explaining your business name to […]